[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.proca.cz\/jake-druhy-marketingu-zname\/#Article","mainEntityOfPage":"https:\/\/www.proca.cz\/jake-druhy-marketingu-zname\/","headline":"Jak\u00e9 druhy marketingu zn\u00e1me?","name":"Jak\u00e9 druhy marketingu zn\u00e1me?","description":"Jak\u00e9 druh marketingu je pro va\u0161i firmu t\u00edm nejlep\u0161\u00edm? N\u011bkdy je to t\u011b\u017ek\u00e9 se rozhodnout, jeliko\u017e druh\u016f marketing\u016f je hodn\u011b a k tomu, aby fungoval, mus\u00edte jednotliv\u00e9 strategie samoz\u0159ejm\u011b skv\u011ble ovl\u00e1dat. Pro inspiraci se m\u016f\u017eete zam\u011b\u0159it na n\u011bkter\u00fd z marketing\u016f uveden\u00fdch n\u00ed\u017ee. Interaktivn\u00ed marketing Tento marketing je prav\u00fdm opakem velk\u00fdch marketingov\u00fdch kampan\u00ed. Sna\u017e\u00ed se c\u00edlit... <div class=\"read-more\"><a href=\"https:\/\/www.proca.cz\/jake-druhy-marketingu-zname\/\">Read More<\/a><\/div>","datePublished":"2022-12-15","dateModified":"2022-12-15","author":{"@type":"Person","@id":"https:\/\/www.proca.cz\/author\/#Person","name":"","url":"https:\/\/www.proca.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"proca.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.proca.cz\/wp-content\/uploads\/pexels-lukas-590041.jpg","url":"https:\/\/www.proca.cz\/wp-content\/uploads\/pexels-lukas-590041.jpg","height":0,"width":0},"url":"https:\/\/www.proca.cz\/jake-druhy-marketingu-zname\/","about":["Business"],"wordCount":380,"articleBody":"       Jak\u00e9 druh marketingu je pro va\u0161i firmu t\u00edm nejlep\u0161\u00edm? N\u011bkdy je to t\u011b\u017ek\u00e9 se rozhodnout, jeliko\u017e druh\u016f marketing\u016f je hodn\u011b a k tomu, aby fungoval, mus\u00edte jednotliv\u00e9 strategie samoz\u0159ejm\u011b skv\u011ble ovl\u00e1dat. Pro inspiraci se m\u016f\u017eete zam\u011b\u0159it na n\u011bkter\u00fd z marketing\u016f uveden\u00fdch n\u00ed\u017ee. Interaktivn\u00ed marketing Tento marketing je prav\u00fdm opakem velk\u00fdch marketingov\u00fdch kampan\u00ed. Sna\u017e\u00ed se c\u00edlit individu\u00e1ln\u011b na ka\u017ed\u00e9ho z\u00e1kazn\u00edka a \u0159\u00eddit se jejich preferencemi. \u0158e\u0161\u00ed jejich o\u010dek\u00e1v\u00e1n\u00ed, po\u017eadavky a uzp\u016fsobuje tomu dal\u0161\u00ed komunikaci a akce v oblasti prodeje.   Stealth marketing Takzvan\u00fd stealth marketing spo\u010d\u00edv\u00e1 v tom, \u017ee se jedn\u00e1 o reklamu, kdy je z\u00e1kazn\u00edkovi nab\u00edzen produkt, ani\u017e by si uv\u011bdomoval, \u017ee mu n\u011bkdo n\u011bco nab\u00edz\u00ed. Jedn\u00e1 se v\u011bt\u0161inou o pom\u011brn\u011b levnou a \u00fa\u010dinnou strategii, ov\u0161em probl\u00e9m je s etickou str\u00e1nkou tohoto marketingu. Pokud si to uk\u00e1\u017eeme na p\u0159\u00edkladu, tak typick\u00fd p\u0159\u00edklad stealth marketingu je, pokud v televizi b\u011b\u017e\u00ed po\u0159ad, v kter\u00e9m je n\u011bkde na pozad\u00ed um\u00edst\u011bn\u00fd produkt, kter\u00fd chcete z\u00e1kazn\u00edkovi prodat, nebo ho pou\u017e\u00edv\u00e1 postava v po\u0159adu.  Proximity marketing Kouzlo takzvan\u00e9ho proximity marketingu spo\u010d\u00edv\u00e1 v tom, \u017ee se marketing zam\u011b\u0159uje na m\u00edsto, kde se potencion\u00e1ln\u00ed z\u00e1kazn\u00edk pr\u00e1v\u011b nach\u00e1z\u00ed. To je v dne\u0161n\u00ed dob\u011b celkem snadn\u00e9 d\u00edky tomu, \u017ee t\u00e9m\u011b\u0159 ka\u017ed\u00fd z n\u00e1s m\u00e1 zapnutou lokaci polohy na sv\u00e9m chytr\u00e9m telefonu. D\u00edky tomu m\u016f\u017ee b\u00fdt reklama spr\u00e1vn\u011b personalizovan\u00e1. Pokud se nach\u00e1z\u00edte t\u0159eba v Brn\u011b, mohou se v\u00e1m na telefonu zobrazovat reklamy na podniky, kter\u00e9 se nach\u00e1zej\u00ed jen p\u00e1r kilometr\u016f nebo metr\u016f od v\u00e1s. Tohle je jen uk\u00e1zka n\u011bkter\u00fdch marketingov\u00fdch strategi\u00ed, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt. Existuje jich ale mnohon\u00e1sobn\u011b v\u00edce. Proto m\u016f\u017eete m\u00edt, hlavn\u011b ze za\u010d\u00e1tku probl\u00e9m, rozhodnout se, kter\u00e1 strategie by pro v\u00e1s a va\u0161e produkty mohla b\u00fdt ta prav\u00e1. T\u0159eba s oblast\u00ed reklamy v\u00e1m mohou poradit slu\u017eby online marketingu Olomouc.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e9 druhy marketingu zn\u00e1me?","item":"https:\/\/www.proca.cz\/jake-druhy-marketingu-zname\/#breadcrumbitem"}]}]